Assuro worked with Maria Nila, a leading Swedish haircare brand, to develop their positioning and strategy for global expansion, with a special focus on the U.S. market.
Our objective was to provide Maria Nila with actionable insights on how they could drive both digital and physical growth through improved customer knowledge. With over 20 years in business, we began by analyzing historical data on both customers and customer behaviors to create a single, unified truth.
With a global presence spanning multiple markets, the challenge was to create a universal customer truth that could be adapted locally and implemented across all departments. The insights needed to be clear, specific, and easily understood in day-to-day operations to help accelerate growth and attract more high-profit customers to try the brand.
After identifying target markets, customer segments, and key performance indicators (KPIs), we executed a comprehensive analysis using our Scout product. This approach allowed us to connect Maria Nila’s online and offline customers, mapping them based on spending behavior, geography, demographics, and shopping habits. We then integrated this data with external sources and demand data across top-tier countries, cities, and states, creating a unified “one-truth.”
Following this in-depth analysis, we developed a global strategy with tailored local adaptations. The results were implemented across the entire organization, optimizing everything from marketing efforts, pricing strategies, and communication, to updating briefs for campaigns and photoshoots. This holistic approach ultimately boosted conversion rates and enhanced communication with both existing and prospective customers.
Assuro Scout is a deep-dive audit designed to give modern consumer brands absolute clarity on their growth barriers and untapped potential.
Our comprehensive, data-driven assessment covers:
Scout uncovers inefficiencies in your growth engine, mapping how ad spend aligns with market demand, whether creative assets convert, and where your funnel leaks potential customers. We benchmark performance against industry leaders and provide a clear, actionable roadmap to help you optimize and scale.
Clear Insights to Drive Smarter GrowthScout delivers a high-impact audit with immediate, tangible takeaways. The result? Optimized CAC, maximized ROI, and a strategic foundation for sustainable growth. Stop guessing. Start scaling with confidence.
